This article illustrates the concept of Glocalization – Think Globally and Act Locally. Examples on companies like Dell, Mcdonald’s, Starbucks, KFC, Unilever and Tesco taking a local approach in International markets are given.
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Glocalization Examples – Think Globally and Act Locally
This article illustrates the concept of Glocalization – Think Globally and Act Locally. Examples on companies like Dell, Mcdonald’s, Starbucks, KFC, Unilever and Tesco taking a local approach in International markets are given.